7-Eleven partners with GCash for cashless transactionS | Roderick Abad (2024)

TO provide customers the ease of going cashless, the barcode technology from GCash is now available at 7-Eleven branches with the strategic partnership forged by the G-Xchange Inc. and Philippine Seven Corp.

“This partnership is anchored on the shared goal of enabling more Filipinos to participate in the digital financial landscape. By allowing 7-Eleven stores to accept GCash Scan-to-Pay (STP) via Barcode payments, we are bringing the vision of building a cashless Philippines,” said Anthony Thomas, president and CEO of Globe Fintech Innovations Inc.

To use the STP via Barcode feature of GCash,7-Eleven customers just have to create their unique barcodes via the app, andallow the cashier to scan them to finish the transaction.

With STP via Barcode, merchants need not haveto have a QR key code, which the patron scans to transact. They also do notneed to have their own mobile devices to verify the payments since it isalready integrated in the merchant’s point-of-sales.

“After scanning barcodes to redeem promotionsand reload accounts for over five years now, including taking payments from ourCLiQQ wallet over the last two years, we believe we have built the mostconvenient payment experience in the country, and that the time is right toopen up our infrastructure to partners who share our vision,” said 7-ElevenPresident and CEO Jose Victor Paterno.

“We are pleased to partner first with GCash,whom we have been working with for several years. Many customers already visitus to cash-in their GCash wallets; now they can use those same wallets to payfor their purchases, as well as participate in our CLiQQ loyalty program,” headded.

This collaboration supports the goal ofBangko Sentral ng Pilipinas to create a more cashless Philippines beginningthis year by moving 20 percent of the total transaction to noncash means, suchas digital payments.

According to a research conducted by theBetter Than Cash Alliance, a United Nations-backed organization, thePhilippines almost reaches this target. In fact, digital transactions nowaccount for 20 percent of the overall value of transactions, and 10 percent interms of volume in 2018, per the study.

“As a strong government partner and theleader in mobile digital payments, we at GCash remain relentless in developingmore products and services that will fit perfectly into the government’s plansfor the country’s financial landscape. Our vision for 2020 is to continue topush for the development the GCash platform to enable more people to participatein the digital financial revolution,” Thomas stressed.

GCash’s STP via Barcode is now available in over 2,8007-Eleven stores, as well as in majority of Puregold outlets and Starbucksbranches nationwide.

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